The Sound Affect

This experience was designed in collaboration with IKEA x Sonos to show you how important music and sounds are within your everyday. We wanted to push the audience to think more about how we interact with sound and how music can affect or enhance our mood in a number of different ways.

Weaving through six sensory spaces, each representing different parts of the brain, audience members embarked on a “scientific experiment” to understand the true effect of music and sound on your psyche. From ultimate relaxation in the marshmallow world of the Parietal Lobe to the wild outdoors in the Brain Stem, the sounds emitted from the Sonos speakers built seamlessly into the set create a multitude of atmospheres throughout the experience.

Event Details


London's Vinyl Factory, Soho, London


27-30 September 2019


IKEA | Sonos | Mother London

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