Canon EOS R Launch

In 2018, we collaborated with Canon to create an immersive world, set 400 years in the future. The brief? Find a creative way to showcase the capabilities of their new EOS R camera.

So, we invited renowned international journalists to our illuminated futurescape to try it out for themselves and explore how an electrifying world translates through the lens. 

The activation took place in Shoreditch over three days and hosted a variety of journalists and photographers from around the world all looking for something to help elevate their work, and as you can see, there were some pretty cool photo opportunities…

Event Details


Shoreditch, London


September 2018



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